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This Startup Rents Legos By The Month And Just Scored $6.75M
If you’re like me and your kids are a little past the Lego stage, you might have five or six boxes of bricks hanging around the attic or basement or stuffed under a bed somewhere. But if you’re just...
View ArticlePlaying With Lego Robots Makes Your Employees Better At Their Jobs
Writing for the Harvard Business Review, Colin Lewis lays out the case for using robots as a means of equipping people with essential problem-solving skills for the workplace.Telecommunications company...
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The Guy Behind Failed Fisker Automotive Is Back With A Motorcycle Design
Henrik Fisker, the founder of recently bankrupt electric car venture Fisker Automotive, is back in the public eye with his first motorcycle design.Fisker made his name as a designer, creating...
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Why Stepping On A Lego Hurts So Much
Right up there with how the gun on the original Duck Hunt game worked, why it hurts so much to step on a Lego brick is one of the questions we’re asked the most, so it’s high time we answered it. As...
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Lego's New Product Lets You Build Stuff And Then Virtually Play With Your...
Just as “The Lego Movie” launches on DVD this week, the construction toy company has announced a new product called Lego Fusion, which lets you build real-world Lego creations and upload them to iOS...
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PHOTOS: How Lego Uses The Internet To Turn Your Creations Into Amazing Products
What kind of Lego kid were you? Follow-the-instructions or anything-goes?The latter group, those who weren't afraid to make a mess and improvise their own Lego creations, are today able to submit their...
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Lego's $116 Million Deal With Shell Oil Draws Protests And Ironic Lego Art
Environmental activists are throwing bricks at the Lego-Shell Oil partnership.Since 2013, the two Dutch companies have been engaged in a very lucrative cross promotional exchange — worth an estimated...
View ArticleGreenpeace Rips Apart Lego's Partnership With Shell In A New PSA [THE BRIEF]
Greenpeacecreated a new PSA made entirely out of Legos to protest the toy company's decision to include a Shell logo on some of its products. The dramatic video is set to a slow ballad and features a...
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How Lego Built An Empire One Block At A Time
Lego may be the world’s biggest toymaker, but it didn't get there by keeping its prices down. “I went to Toys 'R' Us recently to buy my son a Lego set for Hanukkah. Did you know a small box of Legos...
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Lego Is More Similar To Apple Than You Think
Copenhagen (AFP) - Lego is making global domination look like child's play, as the world's biggest toy-maker puts the building blocks in place to lead rivals in Asia and buck an industry-wide revenue...
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Greenpeace Successfully Pressures Lego To Drop Shell Oil Partnership
Stockholm (AFP) - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills....
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Somebody Made A Lego Version Of The 'Star Wars' Trailer — And It's Fantastic
The First 'Star Wars: The Force Unleashed' Trailer is finally upon us and now the YouTube parodies begin.One of the initial ones flying around the internet is a genius iteration. Somebody made a Lego...
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Leaked Sony Emails Reveal 'LEGO Movie' Directors May Make Animated Spider-Man...
Filmmakers Phil Lord and Chris Miller have created a very solid working relationship with the folks over at Sony. Not only did they make both of the incredibly successful 21 Jump Street movies working...
View ArticleThe 7 Most Interesting Art Exhibits Of 2014
From explosives to LEGO bricks to actual human tears, artists in 2014 stepped away from traditional mediums to showcase their talents.Here are 7 of the most unique exhibits that were on display this...
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Here's What 'The LEGO Movie 2' Will Be About
The surprising success of "The LEGO Movie" last February meant that a sequel to the much-loved animated hit was always going to be green-lit. "The LEGO Movie 2" is due to be released in three years...
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Lego Reveals The Biggest Difference Between European And American Parents
Just a decade ago, Lego was on the brink of bankruptcy. The company was facing mounting competition from internet and video games, Jonathan Ringen writes at Fast Company. Lego was able to turn around...
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A Lego Exec Has The Most Creative Business Card We've Ever Seen
Earlier this week, my colleague Nicholas Carlson posted about the "stretch Hummer of business cards" he was handed at Davos this year.Here it is:Not that I'm in the business of one-upmanship over my...
View ArticleThis 'Fifty Shades of Grey' trailer recreated with Legos is way better than...
Here's the 'Fifty Shades of Grey' trailer recreated using Legos and it is cleverly titled 'Fifty Shades of Bricks'. This was made by Antonio Toscano. Check out his YouTube channel here.Video courtesy...
View ArticleLego stole the night at the Oscars
Last year Samsung had the undisputed best brand activation at the Oscars, with its star-studded selfie. This year, the title went to Lego. Everything was, indeed, awesome."The Lego Movie" may not have...
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Lego is booming
COPENHAGEN, Denmark (AP) -- The transformation of Lego, the Danish toy company famous for its multi-colored building blocks, reaped further dividends last year as it benefited from a successful foray...
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